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Sponsorship & Advertising

Benefit from our reach and increase brand recognition with high visability commuinty events, high traffic locations, programs, team sports, print and social media.

Programs

CONSISTENT & HIGH VISABILITY IN THE COMMUNITY: Sponsoring a program offers consistent opportunities to market directly to your ideal demographic and expanding your reach in the community. Programs such as  Awesome Adventure Camp,  Dance, Gymnastics, Preschool, Swim Team, or Theater,  offer businesses a wide variety of benefits and a consistent reach to program participants and their families. Program T-Shirts are worn on field trips, during competitions, and around town, offering  continued brand recognition and visibility far and wide. See drop down tab for full list of program sponsor benefits.

Awesome Adventure Summer Camp

Ten weeks of activities, challenges, physical play, crafts and so much more, are what is in store for nearly 130 camp participants. Each week promises days full of fun activities, outings and outdoor play. Reach young families though consistent marketing when you sponsor Awesome Adventure Summer Camp. Camp shirts worn on weekly field trips offer visibility far and wide throughout the summer. Contribute a financial sponsorship, or provide entertainment or a demonstration of which campers to partake.

Benefits include:

  • Logo inclusion in camp promotional collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Weekly Newsletters
      • Includes sponsor one page attachment
    • Logo inclusion on program website with link to business
    • T-shirt (Additional fee)
  • Additional benefits include
    • Literature included in participant backpack

 

Dance Recital Classes or Fortè Dance Company

Recital dance classes run from September through May. For ages start at two years up to 18, classes include Ballet, Jazz, Hip Hop and Tap. Dancers perform in the December Holiday Dance Showcase and the May Dance Recital.

Fortè Dance Company is a competitive year-round dance program for ages 8-17 that focuses on Hip Hop, Jazz, and Ballet. Dancers perform at local community events, the Holiday Dance Showcase, and the spring Dance Recital. Near the end of the season, all companies participate in a recreational competition.

Benefits include:

  • Logo inclusion in performance collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Recital and Showcase programs
    • Logo on program webpage with link to company
    • Monthly Newsletter (Fortè)
      • Includes sponsor one page attachment
    • T-shirt (additional fee)
  • Sponsor Table Opportunities Include:
    • Recital Performance
    • Showcase Performance

 

 

Gymnastics

The Gymnastics has expanded with nearly 1,200 annual instructional class participants and 50 athletes on the Springers of Carol Stream competitive gymnastics team.

Benefits include:

  • Logo inclusion in regular program promotional collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Logo on program webpage with link to company
    • Monthly Newsletter (Springers)
      • Include Sponsor one page attachment
    • T-shirt (additional fee) (Springers)
  • Sponsor table opportunities may include:
    • Gymnastics Competition
    • Gymnastics Tournaments

 

Preschool

The Preschool program accommodates 120 participants starting at 2.5 to 5 years of age annually. The Carol Stream Park District Preschool program is the first structured learning experience for children and keeps their young minds engaged and active. Align your business with our stellar reputation and longevity for providing a quality preschool program for Carol Stream and neighboring communities. Reach young families through consistent marketing.

Benefits include:

  • Logo inclusion in school year promotional collateral:
    • Digital Website Ad
    • ENews/Eblast
    • Social Media
    • Four Monthly Newsletters (one for each class age range)
      • Include sponsor one page attachment
    • Logo on program webpage with link to business
  • Sponsor table opportunities may include:
    • Open House (4/18/2022)
    • Graduation – (5/18/2022)
    • Meet the Teacher Day (8/TBA/2022)
    • Holiday Sing-a-long (12/TBA/2022)

Swim Team

Instructional swim programs boast over 1,500 registrants, while 80 swim athletes compete on the Carol Stream Dolphins Swim Team. Winter or Summer program includes a  7 week season with weekly swim meets. A large all team conference may be held at the end of the summer season, location vary.

Benefits include:

  • Logo inclusion in regular program promotional collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Logo on program webpage with link to company
    • T-shirt (additional fees, see program T-shirt sponsor)
  • Sponsor table opportunities may include:
    • Season home swim meets
    • Conference Tournament

Theatre

The Carol Stream Park District proudly presents its popular theatre program for kids in grades K-10. We’ve grown to four performances, two casts, twice a year! We’ve amazed parents, friends and guests with acting, dance and song in a repertoire that includes Disney’s Mary Poppins, Lion King, Seussical, Aladdin, Mulan, High School Musical, Frozen and more!

  • Logo inclusion in regular program promotional collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Theatre programs
    • Monthly Newsletter (NOT SURE IF THERE IS ONE)
    • Logo included on program website with link to business
    • T-shirt (additional fee)

Program T-Shirts

Program T-Shirts with your logo on them are worn long after events have concluded, offering you extended exposure in and around town and local communities.

  • Programs with T-Shirts:
    • Dance Recital and Showcase
    • Gymnastics Team
    • Summer Camp (shirt is worn weekly on Fridays for field trips)
    • Swim Team
    • Theatre Performances

On-Site Sponsor Table Opportunities (See ADVERTISING OPTIONS)

Network with participants and families at an event with on-site sponsor table opportunities. Bring your swag to hand out and collect lead information. Participate in and enjoy the event(s). Customize the table to meet your schedule with flexible variety of facilities, dates and times. Three-hour opportunity.

*Note events, programs or sports on-site sponsor table opportunities vary, refer to drop down menus for specifics. For customized opportunities refer to Advertising options under Vendor Promotion Tables.  

Family Special Events

ONE ON ONE INTERACTION: Family Special Event sponsorships puts you right in the center of all the action with on-site opportunities to interact with families in the community.  Participant of all ages enjoy Family Special Events.  Seasonal themed events are scheduled year round for maximum flexibility offering sponsors a variety of event dates, venues, times and age groups so you can market directly to your ideal demographic early and often. Some family favorites include Flashlight Egg Hunt, Candyland Trail, Father’s Day Fishing Derby, Pumpkins & Munchkins, Haunted Golf, Grinchmas and Teeny Weeny New Year, just to name a few.

Fitness Events, Member Appreciation Days & Member Challenges

Gain exposure with fitness center members from young athletes to active seniors, and everyone in between. Sponsorship event opportunities include Zumba-thon Events, Family Relay Event, and Member Appreciation Days. Sponsors can engage with members with on-site sponsor table for one on one interaction.  Member appreciation day includes light refreshments and snacks for fitness members. Or donate a prize for one of the themed monthly member challenges. Fitness Event participation range from 50-150. Member Appreciation participation 100.  Average member participation for fitness monthly challenge is 100-120 per month.

Benefits may include:

  • Logo inclusion in fitness collateral:
    • Digital Website Event Ad
    • Email/Eblast
    • Social Media
    • Event tower posters
    • Logo on program website with link to business.
    • Monthly Newsletter (Fit Thoughts)
    • T-shirt (additional fee)
  • Sponsor Event table opportunities may include:
    • Zumba-thon Event – Autism Awareness (April 23, 2022)
    • Member Appreciation Events (Quarterly)
    • Family Relay Race (July 9, 2022 Tentative)
    • Zumba-thon Event – Breast Cancer Awareness (October TBA, 2022)

 

Family Special Events

Families gather to participate in various seasonal and specially themed events – such as, Sweetheart Dance, Flashlight Egg Hunt, Pumpkins and Munchkins and so much more. Events include entertainment, crafts, meals and fun activities. Over 2,500 participants participated in over 12-15 different special events held over the course of the year. So many opportunities to engage with families face to face when you sponsor an event.

Benefits may include:

  • Logo inclusion in event collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Logo on program website with link to business.
    • Event Signage
  • Sponsor event table opportunities include:
    • Sweetheart Dance (February 5, 2022)
    • Spring Fling Breakfast & Egg Hunt (April 9, 2022)
    • Flashlight Egg Hung (April 14, 2022 & April 15, 2022)
    • Candyland Trail (April 30, 2022)
    • Father’s Day Fishing Derby (June 19, 2022)
    • Teenie Weenie Summer Event (July – Tentative)
    • Family Relay Race (July 9, 2022 Tentative)
    • Family Picnic & Putt Putt Golf (August 13, 2022)
    • Pumpkin and Munchkins (September 24, 2022)
    • Boos & Brews Haunted Golf 21+ Older (October 15, 2022)
    • Trick or Treat Trail (October 29, 2022)
    • Teenie Weenie Thanksgiving ( November 19, 2022)
    • Gretna Santa Visits (December 10, 2022)
    • Grinchmas (December 19, 2022)
    • Teenie Weenie New Year (December 30, 2022)

Coyote Crossing Mini Golf Theme Night Events

Over 12,000 rounds of golf were played at 18-hole Coyote Crossing Mini Golf course in 2019. Theme nights put an energetic twist on a family favorite activity. Events may include specialty music, lighting, and /or photo opportunities with special themed character, or even glow in the dark golf balls. Unique SPONSORSHIP opportunities includes FIRE PIT SPONSOR. See “THINK OUTSIDE THE BOX” Opportunities for details.

Benefits may include:

  • Logo inclusion in event collateral:
    • Digital Website Event Ad
    • Email/Eblast
    • Social Media
    • Event Signage
    • Logo on program website with link to business.
    • Opportunity to provide literature or goodie bags for guests.
  • Sponsor event table opportunities include:
    • Star Wars Day (May 4, 2022)
    • 80’s Night (June 11, 2022)
    • Red, White & Blue Glow Golf (July 2, 2022)
    • Wacky Golf (August 6, 2022)
    • Patriot Day & First Responders (September 11, 2022)
    • Not So Scary Spooky Golf (October  10, 2022)

Youth Sports

PROMOTING GOOD HEALTH & SUPPORTING OUR MISSION: Team Sports such as Baseball, Softball, Soccer, Basketball and Dodgeball promote many positive benefits in youth participants. Benefits such as physical activity, self-confidence, camaraderie and sportsmanship. Align your business with this positive message when you support team sport sponsorships. See drop down menu for marketing benefits.

Youth Sports Teams

Seasonal youth sport teams, depending on the season, could be Baseball, Softball, Basketball, Soccer or Dodgeball. Average annual reach is over 2,300 youth that participate in these programs. Participation varies by sport and season.

Baseball

Basketball

Youth Sports Tournaments - Gold Medal

The Gold Medal Baseball and Softball tournaments brings intervillage teams from neighboring suburbs to complete in a 4-day tournament over two summer weekends. The Gold Medal Baseball and Softball tournaments see approximately 1,000+ participants annually.

Adult Sports

ADULT SPORTS, AND LOTS OF THEM: Year round opportunities give you plenty of visibility with adult athletes. Seasonal high volume tournaments offer one on one interaction, marketing benefits and plenty of exposure with nearly 400+ co-ed tournament goers and thousands of spectators.  Annual in-house tournament favorites include Home Run Smash, Halloween Havoc and Turkey Shoot Softball Tournaments. Sponsorship includes logo on  T-Shirt for brand visibility long after the dust settles at home plate.

Adult Sports

Adult Softball tournaments invite dozes of teams, hundreds of participants and spectators to participate in themed weekend tournaments. [DO WE HAVE A NUMBER?]  The Carol Stream Park District also hosts several in-house tournaments with approximately 140-160 average annual participants.

Forever Young Active Seniors

MARKET DIRECTLY TO SENIORS: Forever Young programs serve active seniors in Carol Stream and surrounding suburbs. Sponsor a Forever Young Luncheon and promote your product, services or facility to the 55+ community. Host and event,  donate a catered lunch, desserts or donate a prize and gain valuable visibility with our active senor population.

Forever Young Active Seniors

Our senior participants gather monthly or seasonally for special luncheons that feature a catered lunch, fun activities and entertainment. Approximately 90-120 participants enjoy an event. (*Smaller group sizes resulted in 2020 and 2021 of approximately 24-48 per event.

Benefits may include:

  • Logo inclusion in event collateral:
    • Digital Website Event Ad
    • Email/Eblast
    • Social Media
    • Acknowledgement at event, and opportunity to provide goodie bags for guests
    • Logo on program website with link to business.
    • (Package Upgrade includes a digital ad for your business in the month of event)
  • Sponsor event table opportunities include:
    • Valentines Luncheon (February 14, 2022)
    • Summer Picnic (June 29, 2022)
    • Oktoberfest Luncheon  (September 14, 2022)
    • Thanksgiving (November 17, 2022)

Advertising

Promote your brand with thousands of impressions when advertising at one of our high volume facilities or outdoor venues.

  • Digital Advertising
  • Indoor or Outdoor Banners
  • Promotion Tables
  • TV’s

Digital Options

 

Sponsorship Area Frequency of Opportunity Brief Description Value
(when purchased separately)
Digital Advertisement Monthly Company advertisements on digital TV’s at high traffic facilities, Fountain View Recreation & Fitness Center, Simkus Recreation Center. TV ads are on repeating loop, displayed for 30  days, reaching thousands of visitors weekly. $250
PA Advertisement Monthly Your scripted audio advertisement announced throughout the month at McCaslin Park as part of daily announcements. Full season discount applies. Regular participation include thousands of weekend participants, both locally and outside Carol Stream. $100
Enews – Email Blast Monthly You ad included in the Carol Stream Park District monthly Enews emailed to over 5,000 subscribed email recipients. Only two spots available per monthly Enews newsletter. $350 ea. or 2 for $500
PDF Digital Guide Seasonal Your 8.5″ x 11″ full page color ad in the digital PDF program guide, available online only. $750

Print Advertisements

 

Sponsorship Area Frequency of Opportunity Brief Description Value
(when purchased separately)
Home Run Banner 6-Month exposure with one-time commitment Home Run Banners are 5′ x 10′ full color outdoor mesh banners of your design, displayed at our highest trafficked sports park, visited by over 60,000 annual patrons. Banners displayed for 6 months, May through October. Sports fields host in-house and intervillage sporting events and tournaments, as well as high volume adult tournaments and high profile state qualifying tournaments. $700
Indoor Banner 12-month exposure with Annual Commitment Indoor banner is 6′ x 6′. Full color indoor mesh banner displayed at our hightest trafficked recreation center. Prominently displayed during sports seasons, programs, rentals, seen by fitness center members and event participants. Advertisement design space specifications: W72″ x H64″. Camera ready art may be submitted as PDF, PNG or EPS. $1,500

Vendor Table Opportunities

 

Sponsorship Area Frequency of Opportunity Brief Description Value
(when purchased separately)
Vendor Table Monthly Vendor table customized to meet your schedule with flexible variety of facilities, dates and times. Three-hour opportunity. $150

Other Advertising Information

  • Receive a bulk discount when purchasing a package.
  • Advertising value indicates fee when purchased individually. Bulk discounts are already included in packages. Sponsorship package options are suggestions. Customize your package with sponsorship of comparable value or addition of multiple seasons.
  • Marketing requirements apply for all advertisements. Payment must be received prior to print or promotions. EXPAY options available upon request.
  • Participation and exposures based on annual average and the 2019 and 2020 Year In Reviews.

Advertising Terms & Conditions

Terms & Conditions: Camera ready art must be provided by the advertiser in accordance with the advertising size specification, format and ad deadlines as listed. The Carol Stream Park District reserves the right to deny any request for advertising, banner advertising or any other park district publication. The reasons for such denial may include, but are not limited to, the denial of content that is offensive, hateful or vulgar, or bias against any person or group, or competes with district programs or events, or goes against advertising policies.

 

Specifications per Advertising Application

Eblast Email Ad

Reach Eblast will reach 5,000+ original email address with 27% open rate
Format Camera ready art JPE or PNG
Size 1,280 pixel by 720 pixel
Frequency One month Eblast
Placement The ad must be at the bottom of the Enews Newsletter
Deadline Must be received no later than the 20th day of the month prior to advertisement.
Special Note Enews is interactive; provide website address where you want link to go.

 

Facility Digital TVs

Reach Digital TVs are located in high traffic facilities, visible to hundreds of weekly patrons and higher during events.
Exposure Fountain View Fitness center has over 3,000 all-inclusive members, with an average of 523 visitors per day. In addition, the center is open for a multitude of daily patrons for events, team practices, swim events and special events, and rentals.
Format Camera ready art – JPEG or PNG
Size 800 pixel by 496 pixel
Frequency Rotating ad space on digital TVs located at CSPD facilities for 30 days
Placement TVs are located on first and second floor of Fountain View Recreation Center and on first floor of Simkus Recreation Center
Deadline Ads will launch one to two days after receipt and run for 30 consecutive days

 

PA Advertisement

Reach Digital TVs are located in high traffic facilities, visible to hundreds of weekly patrons and higher during events.
Format Fountain View Fitness center has over 3,000 all-inclusive members, with an average of 523 visitors per day. In addition, the center is open for a multitude of daily patrons for events, team practices, swim events and special events, and rentals.
Size Camera ready art – JPEG or PNG
Frequency 800 pixel by 496 pixel
Placement Rotating ad space on digital TVs located at CSPD facilities for 30 days
Deadline TVs are located on first and second floor of Fountain View Recreation Center and on first floor of Simkus Recreation Center

 

Home Run Banner Advertisement

 

McCaslin Park and Armstrong Park

Reach Over 60,000 annual park patrons
Exposure McCaslin Park and Armstrong Park host 17 in-house youth tournaments and 12 in-house adult tournaments. The fields are rented consistently by tournament organizers and travel teams nearly every weekend from early spring to late fall.
Format Camera ready art – EPS format.
Size 5′ x 10′ artwork scaled to size (to be dropped into CSPD banner template design)
Frequency Banner displayed at McCaslin Sports Complex from May through October
Placement Banners are secured along outfield fence lines
Deadline Full season of display submitted by early April.

 

Indoor Banner Advertisement

Fountain View Recreation Center
Reach & Exposure Fountain View Fitness Center has over 3,000 all-inclusive members, with an average of 523 visitors daily
Format Camera ready art to size and format – width 72″ Height, 64″ PDF, PNG or EPS format
Size Overall banner size 6′ x 6′ artwork submitted to size 72″W x 60″H (dropped to CSPD template design)
Frequency Annual contract starts from date of installation
Placement Prominently displayed at Fountain View Recreation Center
Deadline Annual contract. Accepted anytime. Limit 6,

 

Vendor Table Advertisement

Fountain View Recreation Center, Fountain View Fitness Center, Simkus Recreation Center, McCaslin Park
Reach & Exposure Varies per location and season. May not be combined with events or tournaments.
Frequency Vendor table opportunities are available any time of year, but require scheduling.
Deadline No deadlines apply.

 

 

Annual Reach

40,000 Residents of Carol Stream

Over 20,000 registrants

Over 2,500 programs offered

135,000 views csparks.org webpage

2,000+ Facebook followers

Marketing Benefit

Marketing Benefit may include

  • Digital Advertising: website, Facebook, email, digital guide, registration page,
    newsletters
  • Print Advertising: posters, signage,flyers, programs
  • TV’s
  • T-shirts
  • Team Plaques

Sponsorships/Advertising helps us provide quality programs, events and sports teams for the community and keep our fees affordable. Support the Carol Stream Park District in our mission.
Contact Pam for more information 630-784-6123, pamf@csparks.org

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